Women in Franchising
Women in franchising
- More women are now starting to get involved in franchising, with 39% of recent franchisees women compared with only 21% in 2003 (NatWes/bfa Survey 2010)
- Franchisors said they would like to see an increase in enquiries from women more than any other group.
- Self-motivation and hard-work are more important to franchisors than gender, qualifications or experience when they are looking at prospective franchisees.
Why franchising needs women
There is a huge group of talented female entrepreneurs who are unaware of the different sorts of franchise opportunities available. The misconception is that franchise opportunities are either restricted to man-in-a-van operations in male-dominated industries or traditional female opportunities such as cleaning, nursing and childcare. This is not the case. Opportunities are available from building and property services to estate agency and letting services, training, cleaning & recruitment, food & drink, health & beauty and all can be effectively run by women.
Why women make good franchisees
Franchisors primarily look for work experience preferably in marketing or sales in their potential franchisees but most important is a hardworking and self-motivated attitude. Women possess these key skills as much as men which are transferable to running their own businesses.
Franchising also offers opportunities for women seeking flexible working hours in order to supplement a family income or juggle the responsibilities of home and children. Many franchises offer the flexibility to work from home or irregular hours so that there is no need for the usual trade off between family and business commitments, and provide the perfect work/life balance solution.
Changing the mindset
In the US more than a third of all franchisees are women. The UK franchise industry is aiming for this figure.
The British Franchise Association (bfa), in conjunction with Business Link, has been funded by the European Commission Social Fund to promote franchising to groups under-represented in the current franchise market, women being a key audience.
Courtesy of Women in Franchising